Porta detect AI | Aashishkverma

Winner - Humber College X Porta Live Client Brief

Insight

Italian food in America is more American than Italian.
But with countless Italian American options, how do you know what’s really authentic?

Idea

Use AI to detect Artificial Italian.
The AI will use image recognition to identify Artificial Italian ingredients and give a discount percentage based on the inauthenticity of the pizza.

AI Takeover

To create buzz, we team up with virtual influencers who tease people with "AI taking over," only to reveal it's Artificial Italian.

Preroll Ad for Youtube (Desktop Only)

Hundreds of Artificial Italian recipes are posted online daily by brands and influencers. We track these videos and create

5-sec pre-rolls to play before them.

Retail Activity

Grocery stores are full of frozen pizzas. We get people to use Detect AI to find as many Artificial Italian pizzas as possible within a given time. The more AI you detect, the more Authentic Italian you get.

Art Director: Aashish Kumar | Copywriter: Sahil Pradeep

Other Projects

Insight

Italian food in America is more American than Italian. But with countless Italian American options, how do you know what’s really authentic?

Idea

Use AI to detect Artificial Italian. The AI will use image recognition to identify Artificial Italian ingredients and give a discount percentage based on the inauthenticity of the pizza.

Italian food in America is more American than Italian.
But with countless Italian American options, how do you know what’s really authentic?

Use AI to detect Artificial Italian.
The AI will use image recognition to identify Artificial Italian ingredients and give a discount percentage based on the inauthenticity of the pizza.